Syarikat Logam Unitrade was founded in 1978 by Mr. Sim Keng Chor and later on incorporated to Syarikat Logam Unitrade Sdn. Bhd. on 1st April 1984 as a major distributor, stockist, importer & exporter of pipes, fittings, valves, accessories, fire fighting & building materials.


We strive to be the leading supplier and distributor of construction materials, specifically pipes, fittings and valves, in Malaysia through our dedications and commitment to support our customers with top quality products and services. We also aim to continuously develop, expand and improve our products, customer service and team of professionals.


Managing Director

Mr. Sim Keng Chor

Executive Director

Mr. Nomis Sim Siang Leng

Marketing Director

Mr. Leon Sim Aik Chor

Finance/Admin Director

Mr. Sim Yung Chi

Business Development Director

Mr. Simson Sim

Senior Marketing Manager

Mr. Leong Wai Kin

Senior Marketing Manager

Ms. Irene Teh Hui Chin

Marketing Manager (Building Materials)

Ms. Esther Ng Seow Fong

Senior Accounts Manager

Ms. Windy Ng

Senior Operations Manager

Ms. Chok Cheng Yee

Procurement Manager

Ms. Ecila Sim

HR/Admin Manager

Mr. Elvin Cheong